編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-805-150 | Founder-CEO Succession at Wily Technology | Wasserman, Noam;McCance, Henry | Entrepreneurship | Management Theory and Practice( 3302 ) |
2 | 9-809-063 | Apple''s Core | Wasserman, Noam | Entrepreneurship | Management Theory and Practice( 3302 ) |
3 | 9-391-073 | Transformation of IBM | Yoffie, David B.;Pearson, Andrall E. | General management | Management Theory and Practice( 3302 ) |
4 | 9-394-085 | Marriott Corp. (A) | Paine, Lynn Sharp;Nichols, Charles A. | General management | Management Theory and Practice( 3302 ) |
5 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Management Theory and Practice( 3302 ) |
6 | 9-600-098 | IBM Corp. Turnaround | Austin, Robert D.;Nolan, Richard L. | Operations management | Management Theory and Practice( 3302 ) |
7 | 9-604-016 | ITC eChoupal Initiative | Upton, David M.;Fuller, Virginia A. | Operations management | Management Theory and Practice( 3302 ) |
8 | 9-305-048 | Otis Elevator: Accelerating Business Transformation with IT | McFarlan, F. Warren;Delacey, Brian J. | Other | Management Theory and Practice( 3302 ) |
9 | 9-389-177 | James Burke: A Career in American Business (A) | Tedlow, Richard S.;Smith, Wendy K. | Other | Management Theory and Practice( 3302 ) |
10 | 9-498-054 | Rob Parson at Morgan Stanley (A) | Burton, M. Diane | Other | Management Theory and Practice( 3302 ) |
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